Some people love it,
Some people hate it,
The naming of this initiative would have to be the most talked about decision in the history of SevGEN’s history so far. A marketing decision based on counter intuitive positive psychology could be the most controversial decision made in SevGEN’s story ever.
But for now we fear not as we SHARE, CARE and DARE with FLAIR @ the Eumundi Blackmarket the last Friday of every month until we build our customer base and increase the market day frequency.
We made a decision that we would rethink the name after 3 critical comments about it so we aren’t attached to it being the name…